Privacy Policy

**Personal Information:** • Name, email address, and company details (for brand partners) • Account credentials and authentication data • Payment information (processed securely through third-party processors) **Usage Data:** • Product research queries and interactions • Platform usage analytics and performance metrics • Device information and IP addresses

We use collected information to: • Provide and improve our transparency platform • Conduct AI-powered product research • Facilitate brand-consumer connections • Send important updates and communications • Analyze platform performance and user behavior • Prevent fraud and ensure platform security

We implement industry-standard security measures: • Encrypted data transmission (SSL/TLS) • Secure database storage with encryption at rest • Regular security audits and updates • Limited employee access to personal data • Compliance with Indian data protection laws

We DO NOT sell your personal data. We may share data with: • Brand partners (only research findings, not personal info) • Service providers (analytics, hosting, payment processing) • Legal authorities (when required by law) • Business partners (with explicit consent)

We use cookies for: • Authentication and security • Analytics and performance monitoring • Personalizing user experience • Advertising and marketing (optional) You can control cookie preferences through your browser settings.

You have the right to: • Access your personal data • Request data correction or deletion • Opt-out of marketing communications • Export your data (portability) • Withdraw consent at any time • File complaints with data protection authorities

We retain your data: • Active accounts: Duration of account usage • Deleted accounts: Up to 90 days for backup purposes • Legal requirements: As mandated by law • Research data: Anonymized and aggregated indefinitely

Our platform may integrate with: • Payment processors (Razorpay, Stripe) • Analytics tools (Google Analytics) • Cloud hosting providers (AWS, Google Cloud) • Email services (SendGrid, AWS SES) Each service has its own privacy policy.

Zuggus is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we become aware of such data collection, we will delete it immediately.

Your data may be transferred to and processed in countries outside India. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or platform notification. Continued use constitutes acceptance of changes.